The Swiss Casino Barriere Montreux Announces Its New Online Brand Gamfirst

Casino Barriere Montreux announced that it’s launching its new online casino brand in Switzerland. The name of this new brand is Gamefirst, which the Casino established with Gamanza’s GeminGenius Platform.

Casino Barriere Montreux Enters the Swiss iGaming Market

The well-known Swiss land-based gaming establishment has become one of the latest companies in its field to enter iGaming.

Casino Barriere Montreux unveiled its Gamefirst platform earlier this year at its residence on the banks of Lake Geneva, Switzerland.

This new online platform uses Gamanza’s ISO 27001-certified GeminGenius Software. It even includes a regulatory data vault, an accounting platform with comprehensive compliance, real-time CRM, and a payment gateway.

The General Manager of Casino Barriere Montreux, Jerome Colin, commented on the launch of its new online brand.

He said that the Gamefirst launch is the culmination of a committed partnership between the teams at Barriere headquarters and the casino.

All of that is with the support of a close relationship with Gamanza, their technical partner and leader in the Swiss market.

Colin then said that their strong ambition with Gamefirst is to offer their customers a unique gaming experience according to the Barriere Group’s high standards.

That way, the company can position its new online brand as one of the main references in the Swiss iGaming market.

Casino Barriere Montreux stated that the creation of this new brand is to reflect its promise to operate a consumer-first approach. This means that its focus is on the players’ care.

The Director of Strategy and Development for the Barriere Group, Alexandre Desseigne-Barriere, also released a statement. He noted that they are very proud to start offering digital services that complement their Montreux casino.

Barriere then said that the collaboration with Gamanza enables more Swiss players to discover the company’s world of gaming.